Very Personal Care for Exceptional Hair

As a dedicated partner to hairdressers since its creation in 1964, Kérastase’s in-salon hair diagnostic, ultra-personalized products and sensorial rituals are exclusively available in just 1% of the world’s salons. Clients at Total Hair Experience benefit from the ultra exclusive relationship our salon has with Kérastase, a worldwide leader in professional luxury haircare. We deliver on the promise of “Very Personal Care for Exceptional Hair”, with commitment to meeting diverse hair and scalp needs by providing ultra-personalized solutions.

Women see their hair as an intimate expression of their identity. Photographer, writer, and stylist Margaret Zhang mentioned Kérastase in a recent interview to illustrate how hair is an intimate expression of one’s identity, revealing moods and emotions.

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Margaret Zhang in Kerastase’s new campaign Very Personal Care for Exceptional Hair (PRNewsFoto/Kerastase)

I think that hair is an extension of your personality, says Margaret Zhang. Your hair says even more about your personality and your character than your clothes do.

Hair needs to be taken care of in the most special and healthy way. That is what very personal care means to me, says Toni Garrn. I truly believe that Kérastase gives women beautiful, healthy hair, which is why Im genuinely excited to be working with them.

In order to bring women their most beautiful, healthy hair, Kérastase continues to push the limits of personalization:

  • through innovative, hyper-segmented product launches, backed by Advanced Research expertise, addressing the micro-needs of diverse, sophisticated customers;
  • by offering more personalized, exclusive services including the opening of Kérastase Institutes in major world capitals, destination travel retail boutiques in key airports, enhanced online services, and a renewed commitment to the essential in-salon hair diagnosis;
  • with completely redesigned and more responsible product packaging. A lighter, more elegant silhouette reflects the modernity of our consumers as well the brand’s commitment to responsible luxury, saving an estimated 45 tons of plastic per year on the restyled cap alone.

“Very Personal Care for Exceptional Hair,” defines a new standard of excellence where bespoke is the new luxury and the art of personalization is the Kérastase signature.



Posted in Hair Facts, History of Hairstyling, Kerastase, Salon Services.